Google provides a lot of support and answers to how to questions via support.google.com and Google+. It is impossible to read all guides in less than a century, so here are five useful Google guides that are worth reading.
#5 Video Ad Campaigns
- In YouTube, link one or more AdWords accounts
- In AdWords, link one YouTube account
This guide explains how to link the accounts either way and what statistics you will be able to see. It's short, to the point and useful.
#4 Video Remarketing Campaigns
In contrast to popular belief, YouTube remarketing campaigns cannot only be run via YouTube but also via Google display network as long as the video is hosted on YouTube. This guide explains how to create a video remarketing campaign with Google AdWords and YouTube.
#3 YouTube Certification Program
According to the Google Partner Program Director, the YouTube Certification Program has the lowest success rate out of all certification programs Google provides because there is more to video advertising than just placing a video everywhere. The study material for the certification program is a detailed and easy to understand A-Z guide.
#2 YouTube's Creator Playbook
The Creator Playbook is part of the YouTube Certification Program and serves anyone who wants to get started with advertising on YouTube or simply take managing YouTube channels more seriously.
#1 The Mobile Playbook (HIDDEN GEM!!!)
Google's Mobile Playbook is a hidden gem for any business owner, marketing executive and web designer. It is a detailed summary of case studies that were conducted by Google itself to learn more about how to increase conversion rates on mobile. It is detailed, includes real data and a must for every industry professional.