Newsfeed ads on Facebook are becoming increasingly popular because the majority of Facebook users have yet to learn to differentiate between timeline posts by their beloved friends or family and advertisement by third parties. Additionally, Facebook users can pass right on from a funny selfie of their best friend to an advertisement about clothing discounts without losing the excitement of what they saw before - making your ads ever so influential.
Facebook hidden posts can be a lot of work depending on the scale of your campaigns, so here are five ways to quickly improve Facebook newsfeed ads that are great candidates for split testing as well.
#5 Add ">>" To The Button
That said, the design of the button can make a bigger difference that most people think, especially making the button look more "clickable" which is exactly what ">>" does. Stay ahead of the competition by not only split testing the image itself but by split testing only the button as well.
#4 Don't Adapt The Color Of THe Button
A color that is not on the image itself, like red on the example picture above, makes your button stand out and ultimately increases the CTR which in return decreases your CPC. Keep in mind to stick to either warm or cold and dark or light colors depending on your image.
#3 Use Photos WIth Low Aperture
Again, the trick here is to split test this photo with a very similar photo that has a higher aperture. This is an ideal split testing opportunity for bakeries, charities, Etsy store owners or business services. Additionally, the impact of a photo instead of a designed banner-style image should not be underestimated.
#2 Boost The Colors Of Your Image
#1 Add Overlays With Low Opacity
There is no easier and quicker way to create a variation of your image then by adding a white rectangle to your image and setting the opacity to around 50% which makes it appear transparent like in the image above. Ideal for split tests of images that are already converting well.