- Nik Djukic, Client Solutions Manager at Facebook (August 18, 2014)
The bad news: you will have to create a workaround to protect your employees' privacy
What WIll Happen To Your Current Manager Account?
How To Create A Business Manager Account & How It Works
Before filling in your information, beware of three things:
#1 Choose A Universal Admin Email Address
You will be able to choose one admin account, ideally that would be a business email address dedicated to the Facebook Business Manager (e.g. firstname.lastname@example.org) or the email address of the person in your company that manages Facebook accounts or oversees the Facebook team (e.g. email@example.com).
The Business Manager will ask you to indicate the main Facebook business page your company is associated with.
There is no way around this at the moment which means you must have a business page if you don't have one already. The "account picture" on your page, most likely your company logo (see below) will be visible to all clients you will be connecting to in the future. If you don't have a page yet, this is a reason to get one and make it decent looking, too.
Yep. Not kidding. For whatever reason, Facebook's Business Manager will ask you to verify everything you have done to this point with the email address that is connected to your personal Facebook profile.
This means you must have a personal Facebook profile. In addition to that, the same email address needs to have administrative access to your main Facebook business page, otherwise it won't verify anything resulting in you not being able to create a Business Manager account.
Here is what happens if you try to add your current Facebook manager account or an email address that is not connected to a personal Facebook profile:
Why You Need A Workaround
Once you created a Business Manager account, you can add employees or administrators to all or specific Facebook pages you manage. Guess what, they will all need to verify their access with the email address that is connected to their personal Facebook account.
This is where privacy law comes in. There have been multiple lawsuits regarding Facebook, e.g. whether employees can post anything on their Facebook wall or can be restricted when it comes to commenting on their employer or even representing the brands of the employer. This type of verification will most likely bring up privacy conflicts again, since a company cannot force employees to have personal Facebook profiles and might be in trouble for invading their privacy.
However, if you simply want to protect your employees' privacy, save yourself from potential lawsuits, or don't want to give Facebook the ability to link personal accounts to your business page or your clients' pages, here is an easy workaround.
- Create business/Gmail email addresses and create a personal Facebook profile with them
- Use that profile for verification
Keep in mind: once verified, you can add work email addresses to keep things professional.